Corporate Vision & Mission
Vision
To be Asia’s leading barbecue meat (“bakkwa”) company, providing top quality and most variety products to the global markets.
Mission
To make barbecue meat (“bakkwa”) as one the national delicacies of Singapore, and bringing the signature flavours into the global scene.
Value Proposition
Invigorating the flavours of long time Bakkwa tradition.
New Peng Hiang believes in continuous innovation and improvement of quality in order to become the market leader in the highly competitive barbecue meat industry.
We are fully committed in our value proposition of providing the best quality and most variety of barbecue meat to our consumers.
To achieve our vision and mission, we are constantly working towards for:
Strategic and efficient management
Expansion into untapped markets locally and globally
Improvement in product quality and product development
Our Logo
New Peng Hiang was wisely named by the young Mr Khoo, who is the current Managing Director of the company. With his careful thoughts, every character is given a meaning and is aligned with the company’s value proposition.
新
(New)
Aligning with the first character of the brand, New Peng Hiang’s primary focus is in the innovation of new taste to the traditional delicacy. Over the years research and development, we have successfully launched more than a dozen of new bakkwa flavours, some of which have become the industry standard.
品
(Quality)
New Peng Hiang never compromises on the quality of the products as we produce only using the most premium ingredients. All our products go through stringent quality controls to ensure that the best quality products are delivered to our customers.
香
(Aroma)
Besides delighting your taste buds with our premium products, the aromatic bakkwa engages more than just your sense taste, giving you greater satisfaction!
The combination of red and gold is used as they symbolize good fortune, blessing, and prosperity in the Chinese culture.
Milestones
Year 1984
New Peng Hiang Food Trading was founded.
Year 1997
Invested in a new and bigger factory in Singapore, 4,200 sq ft.
Year 1999
Increased productivity via redesigned and upgraded to semi-automated smoke chamber.
Year 2000
Productivity multi-fold via redesigned and upgraded to full-automation barbecue machines.
Year 2001
Exportation of goods to Hong Kong, China.
Year 2002
Exportation of goods to Indonesia.
Year 2006
Investment in Batam, Indonesia, in Bean City Bakery & Café.
Year 2007
Awarded HACCP Certification.
Year 2009
Change of company to New Peng Hiang Pte Ltd.
Opened 1st New Peng Hiang franchise outlet in Tanjung Pinang, Indonesia.
Year 2010
Opened 2nd New Peng Hiang franchise outlet in Batam, Indonesia.
Year 2011
Opened 3rd New Peng Hiang franchise outlet in Surabaya, Indonesia.
Year 2012
Opened 4th New Peng Hiang franchise outlet in Batam, Indonesia.
Year 2013
Opened 5th New Peng Hiang franchise outlet in Surabaya, Indonesia.
Year 2014
Opened 6th and 7th New Peng Hiang franchise outlet in Batam and Surabaya, Indonesia.
Exportation to Philippines.
Winner of Singapore Quality Brand Award.